DraftKings is taking another step into the world of esports.
The betting and fantasy sports platform will become the official sports betting, igaming, daily fantasy, and free-to-play partner of esports organization FaZe Clan. DrafKings will also become the official sponsor of FaZe Clan’s Counter-Strike esports team.
“The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance,” Matt Kalish, co-founder and president of DraftKings, North America, said in a statement announcing the partnership. “We hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate.”