Twitter’s ad leaders and its new owner Elon Musk are meeting with agencies and brands to try to attempt to smooth over any uncertainty about the future of the service, as some advertisers start to back away from the platform.
Advertising industry insiders told Ad Age that Musk was arranging meetings with marketers in New York to try to sure up their support. At the same time, leaders at ad agencies were meeting with Twitter advertising reps, who promised that moderation policies would remain in place to prevent the site from turning into a cesspit. And early today, Musk tweeted that “Twitter cannot rely entirely on advertisers.”
“They’re not saying it’s business as usual,” said one ad agency executive, who spoke with Twitter reps on Monday. “But they are reiterating that content moderation policies have not changed.”
Musk was in New York on Monday to hold talks with advertisers, whom the billionaire needs to keep Twitter afloat while he works on longer-term plans. There are “some high-level conversations with him that are being organized,” said the agency exec, who spoke on the condition of anonymity.
Twitter did not return a request for comment about Musk’s itinerary. There were signs, however, that the billionaire was in New York. Jason Calacanis, a prominent Silicon Valley investor who is a close confidant of Musk, tweeted: “We’re having a very productive day meeting with the marketing and advertising community here in New York.”