How the Fruit Roll-Ups ice cream TikTok trend influenced the brand’s social strategy

Fruit Roll-Ups capitalized on the viral TikTok recipe to establish the brand’s presence on the platform. (Fruit Roll-Ups via TikTok)

Gillian Follett

April 14, 2023 09:00 AM

Featured Stories

Accounts in Review

Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

What WPP’s next CEO will inherit and who could be in the running

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Lindsay Rittenhouse

What WPP’s next CEO will inherit and who could be in the running

Food & Beverage

How coffee marketers are responding to growing desire for decaf and half-caff

How coffee marketers are responding to growing desire for decaf and half-caff

Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Gillian Follett