How the Fruit Roll-Ups ice cream TikTok trend influenced the brand’s social strategy

Fruit Roll-Ups capitalized on the viral TikTok recipe to establish the brand’s presence on the platform. (Fruit Roll-Ups via TikTok)

Gillian Follett

April 14, 2023 09:00 AM

Featured Stories

Creative Agencies

Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

AANHPI Heritage Month

Yuzu’s Cindy Lim on building a social and dating app for the Asian community

CL

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Cindy Lim

Yuzu’s Cindy Lim on building a social and dating app for the Asian community