Gamers might start to notice feminine hygiene products and eyeshadow ads appearing at esports tournaments, or getting shoutouts in the streams of their favorite casual streamers.
July 19, 2022 09:30 AM
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Why Roku is skipping the NewFronts this year and what it means for marketers
Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an uncertainty economy.
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