Gen Z subcultures—what brands need to know to reach these niche communities
The best approach to connecting with Gen Z consumers is showing up in online subcultures, such as fans of country music or cowgirl-inspired fashion or the community of "third-culture kids." (TikTok, Beyonce via instagram)
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.