Meta, Google and Snap are preparing for generative AI, as the technology has caught on with consumers through products like ChatGPT, and they see it as a powerful tool in advertising and creator economies.
February 06, 2023 10:30 AM
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17 hot take predictions for the TV upfronts
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
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