Technology

Google monopoly ruling—what advertisers need to know about the future of search

Google was declared a monopolist in the “search text ads market.” (Marlena Sloss/Bloomberg)
August 08, 2024 09:00 AM

Now that Google has been deemed to run a monopoly over parts of the search game, advertisers are reading through the landmark federal court ruling to see what it means for them. There are potential ramifications for search advertising mechanics and pricing, and there are questions about what it portends for Google’s ability to win its next antitrust case that strikes at the heart of its ad tech business.

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