Technology

Google used 'jedi mind trick' to beat header bidding, unsealed court documents allege

Google is under increased pressure over its dominance in advertising. (Bloomberg LP)
October 22, 2021 09:00 PM

Google tried to play a “jedi mind trick” on the advertising technology world, according to newly unsealed court documents. In this case, Google wanted to influence publishers to abandon header bidding, which was growing in popularity as a way of serving ads online, bypassing Google’s ad auctions.

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