Technology

Google’s cookie reversal causes uncertainty—ad execs and insiders react

Google’s Privacy Sandbox is meant to be an alternative to cookie-based advertising, but cookies got a reprieve. (Illustration by Tam Nguyen/Ad Age)
GS
By:
Garett Sloane
July 23, 2024 05:01 PM

Featured Stories

Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts

Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.

GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Brand Marketing
CMO job moves and hiring trends to watch
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E.J. Schultz
CMO job moves and hiring trends to watch
Media Agencies
WPP to rebrand GroupM as WPP Media
Media Agencies
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By:
Brian Bonilla
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Lindsay Rittenhouse
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By:
Parker Herren
WPP to rebrand GroupM as WPP Media