Technology

Google’s cookie reversal causes uncertainty—ad execs and insiders react

Google’s Privacy Sandbox is meant to be an alternative to cookie-based advertising, but cookies got a reprieve. (Illustration by Tam Nguyen/Ad Age)
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By:
Garett Sloane
July 23, 2024 05:01 PM

Featured Stories

AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.

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By:
Asa Hiken
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
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By:
Gillian Follett
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
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By:
Sabrina Sanchez
Cannes Lions 2025—everything to know about this year’s ad festival
Cannes Lions
How to land your next job at Cannes
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By:
Lindsay Rittenhouse
How to land your next job at Cannes