Technology

How Bissell is turning its viral TikTok product into an influencer campaign

(Ashley Keene via TikTok)
March 31, 2022 02:00 PM

Bissell has become a mainstay of #cleantok, with its Little Green Machine spot cleaner going viral on the platform. That wave of organic content around the portable deep cleaner, has led Bissell to launch its first-ever influencer campaign on TikTok, tapping six influencers to highlight the Little Green Machine.

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