Subscribe
Technology

How brands are using TikTok to find super-fan content creators

(MLB, Chipotle, and Gatorade via TikTok)
EW
By:
Erika Wheless
October 01, 2021 09:00 AM

TikTok is becoming a hub for brands to find their next content creators.

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
TV Upfront
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
TV Upfront
PH
By:
Parker Herren
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

Latest News

Netflix redesigns service for games, live programming
Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
Day One Agency’s Brian Tsao on embracing uncertainty by asking one key question
Why single-take storytelling is winning attention—and what advertisers can learn
Staying current is easy with newsletters delivered straight to your inbox.

See More in Technology

Influential ad archive AdLand gets new lease on life through acquisition by Marketecture
Why podcasts are playing a bigger role in brands’ creator strategies
TikTok gets more aggressive with advertisers amid ban uncertainty
IAB PlayFronts 2025—5 takeaways for brands
Staying current is easy with newsletters delivered straight to your inbox.