How digital advertising can find the right balance between privacy and utility

Over the last decade, the digital advertising industry has made progress in addressing consumers’ rising expectations for digital data privacy, but some of these changes have come at the cost of making it harder for brands to effectively market to their target audiences. So what’s next for the digital advertising industry? Have marketers finally found a sustainable balance between privacy and marketing utility? And if not, how will they get there? Can new privacy-enhancing technologies help minimize some of the tradeoffs between privacy and utility? Moreover, what even is the right balance between privacy and utility? On Nov. 1, Meta will host a virtual discussion—"Has the Digital Ads Ecosystem Found the Right Balance Between Privacy and Utility?"—as part of its Industry Debate series. The panel will feature Tony Katsur, CEO of the IAB Tech Lab, and Kieley Taylor, global head of partnerships at GroupM. Katsur and Taylor will offer their perspectives on the state of the advertising industry and their thoughts on privacy-enhancing technologies, changing consumer attitudes and behaviors and the evolution of digital marketing. The discussion will be moderated by Tanneasha Gordon, aka "the Olivia Pope of privacy," a forward-thinking technologist whose expertise on content compliance, data governance and data security helps organizations navigate disruption and identify opportunities for growth. The virtual event will feature an opportunity for audience Q&A after the panel discussion. The Industry Debate series is a platform for industry leaders to have an open conversation—or even a debate—on the most pressing industry issues, as identified by Telescope, Meta’s industry intelligence program. The goal of the series is to provide a destination for the industry’s smartest thinking on issues affecting the advertising and marketing landscape. The series is designed to promote better understanding of these key factors, while encouraging healthy and engaging discussion around different perspectives. The series has covered topics from the future of e-commerce to the question “Can Personalized Ads and Privacy Co-Exist?” Join the upcoming discussion on Nov. 1, 2022, 12:00 p.m.-12:45 p.m. ET, using the registration link https://metaindustrydebates-november.splashthat.com/ About Meta Founded in 2004, Meta's mission is to give people the power to build community and bring the world closer together. People use Meta's apps and technologies to connect with friends and family, find communities and grow businesses.

How digital advertising can find the right balance between privacy and utility

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