Over the last decade, the digital advertising industry has made progress in addressing consumers’ rising expectations for digital data privacy, but some of these changes have come at the cost of making it harder for brands to effectively market to their target audiences.
So what’s next for the digital advertising industry? Have marketers finally found a sustainable balance between privacy and marketing utility? And if not, how will they get there? Can new privacy-enhancing technologies help minimize some of the tradeoffs between privacy and utility? Moreover, what even is the right balance between privacy and utility?
On Nov. 1, Meta will host a virtual discussion—"Has the Digital Ads Ecosystem Found the Right Balance Between Privacy and Utility?"—as part of its Industry Debate series. The panel will feature Tony Katsur, CEO of the IAB Tech Lab, and Kieley Taylor, global head of partnerships at GroupM. Katsur and Taylor will offer their perspectives on the state of the advertising industry and their thoughts on privacy-enhancing technologies, changing consumer attitudes and behaviors and the evolution of digital marketing. The discussion will be moderated by Tanneasha Gordon, aka "the Olivia Pope of privacy," a forward-thinking technologist whose expertise on content compliance, data governance and data security helps organizations navigate disruption and identify opportunities for growth.
The virtual event will feature an opportunity for audience Q&A after the panel discussion.