Watch: How Discord's CMO is wooing more than gamers

Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter. Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. Discord CMO Tesa Aragones joins today’s Remotely to discuss how she is steering one of the hottest internet brands of the past year. Aragones has become a leading voice in the world of marketing, having worked at Nike for a decade and then at the photography mobile app VSCO. Aragones joined Discord last year, just in time for a rebrand. Discord, an online chat platform, is having a breakout year, producing its first major ad campaign called “Imagine a Place.” In July, new ads dropped featuring Danny DeVito, Awkwafina and J. Balvin, among other celebrities. After turning down an acquisition offer of $12 billion from Microsoft earlier this year, last week Discord raised $500 million at a $15 billion valuation, according to Bloomberg News. Meanwhile, Discord is doing more to connect the brand to popular culture, partnering with events like the MTV Video Music Awards earlier this month. Discord started as a place where mostly gamers chatted, but the site has evolved into a place for discussions around music, finance, movies and science. In May, Discord launched a Stage Discovery service, which lets communities stream live audio, which has been used to run concert series and talks. Discord, like many startups, has an official policy against running ads on the site, but that doesn’t mean brands aren’t getting involved. In August, Discord held its first official ad agency day, bringing in marketers to discuss how to break into communities on the platform. Brands like Jack In The Box, Chipotle and AllSaints have dabbled on the site.

Watch: How Discord's CMO is wooing more than gamers

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