How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism

Scene from e.l.f. cosmetics and skin care brands’ first integration into Roblox, aimed at fostering entrepreneurship among Gen Z and Alpna users on the platform. (E.l.f)

November 09, 2023 05:00 PM

Featured Stories

Creative Agencies

Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

AANHPI Heritage Month

Yuzu’s Cindy Lim on building a social and dating app for the Asian community

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Cindy Lim

Yuzu’s Cindy Lim on building a social and dating app for the Asian community