Gen Zers appear eager to use artificial intelligence when engaging in one of their favorite activities—online shopping, according to a new study conducted by the Harris Poll and e-commerce tech company Rokt.
Nearly nine in 10 (88%) global Gen Z respondents think AI can improve online shopping, according to the study, which surveyed just over 6,000 consumers ages 18-78 over two weeks in May. Over half (55%) expressed particular interest in using an AI assistant that would help them discover products and cater to their shopping-related needs and desires.
Also read: How to get Gen Z to shop in stores