Technology

AI in ad tech—how GPTs are showing up in programmatic ad buying platforms

Generative AI is increasingly lending a hand to programmatic media buyers. (MF3d/Getty Images)
GS
By:
Garett Sloane
November 14, 2024 10:00 AM

Featured Stories

Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

PH
By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
ES
By:
E.J. Schultz
CMO job moves and hiring trends to watch
Events & Awards
Why Roku is skipping the NewFronts this year and what it means for marketers
Events & Awards
PH
By:
Parker Herren
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts
GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch