LinkedIn—arguably the most uncool place on the internet—is becoming a hot spot for influencer marketing. Case in point: There’s a new agency called Creator Authority that is entirely focused on brokering deals between creators and brands on the platform.
Founded in January 2024 by Brendan Gahan, former Mekanism partner and chief innovation officer, and Mandi Hopper, formerly of influencer agency Collectively, Creator Authority bills itself as a “LinkedIn influencer marketing company,” Gahan said. The creator agency offers services including influencer discovery, strategy development, content management, reporting and paid media.
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Gahan’s decision to lean into LinkedIn comes as the platform has become increasingly desirable for influencer marketing, according to experts. Public content shared on LinkedIn increased by 24% from 2022 to 2023, according to Creator Authority, while there are now over 139,000 newsletters (with more than 472 million total newsletter subscribers) on the platform. LinkedIn said it hit 1 billion members in November.
Natalie Marshall, aka Corporate Natalie, is among the influencers who have embraced LinkedIn over the last couple of years. Corporate Natalie, who has built a following online with her humorous work-from-home videos, has nearly 53,000 followers on LinkedIn, compared to around 835,000 on Instagram and 653,000 on TikTok.