It was not an easy task for Looney Tunes to transform its decades of popularity among consumers both young and old into a fresh and engaging social strategy—one that would appeal to digitally native Gen Zers and millennials.
It was not an easy task for Looney Tunes to transform its decades of popularity among consumers both young and old into a fresh and engaging social strategy—one that would appeal to digitally native Gen Zers and millennials.
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.