How Looney Tunes overhauled its social media strategy to become more relevant

Warner Bros. Discovery and its social media agency Movement Strategy propelled the Looney Tunes TikTok account to nearly 2 million followers in just over a year. (Courtesy of Warner Bros. Discovery)

Gillian Follett

August 03, 2023 05:03 PM

Featured Stories

Brand Marketing

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

AKQA restructures its creative leadership as two chief creative officers depart

AKQA restructures its creative leadership as two chief creative officers depart

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Food & Beverage

How Slice soda is relaunching with an AI-generated retro radio station

How Slice soda is relaunching with an AI-generated retro radio station