Technology

How Looney Tunes overhauled its social media strategy to become more relevant

Warner Bros. Discovery and its social media agency Movement Strategy propelled the Looney Tunes TikTok account to nearly 2 million followers in just over a year. (Courtesy of Warner Bros. Discovery)
August 03, 2023 05:03 PM

It was not an easy task for Looney Tunes to transform its decades of popularity among consumers both young and old into a fresh and engaging social strategy—one that would appeal to digitally native Gen Zers and millennials.

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