How Meta is rebuilding its ad platform to overcome Apple's privacy changes

Meta’s big consumer event last week was Connect, where the company presented its hypothetical future in VR. It also marked the one-year anniversary of rebranding away from Facebook. But for its 10-million plus advertisers, a more important, less-flashy event took place a month earlier at the company’s first performance marketing conference, where execs explained how Meta’s ad platform is being rebuilt to handle Apple’s data changes.