Technology
How Roku plans to battle connected TV ad fraud
Gift Article
Share
Expand
Roku is cracking down on device 'spoofing,' which is a form of ad fraud in connected TV.
(Bloomberg L.P.)
By:
Garett Sloane
February 23, 2022 02:00 PM
Featured Stories
Agencies
Madwell’s demise is a wake-up call for marketers
Agencies
Lessons from the closure, including how to assess an agency’s finances.
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Google
How Google plans to measure ad campaigns on iPhones
Google
By:
Garett Sloane
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
