Technology

How Roku plans to battle connected TV ad fraud

Roku is cracking down on device 'spoofing,' which is a form of ad fraud in connected TV. (Bloomberg L.P.)
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By:
Garett Sloane
February 23, 2022 02:00 PM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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By:
Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
What WPP’s next CEO will inherit and who could be in the running
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By:
Brian Bonilla
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By:
Ewan Larkin
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By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now