Technology
How Roku plans to battle connected TV ad fraud
Gift Article
Share
Expand
Roku is cracking down on device 'spoofing,' which is a form of ad fraud in connected TV.
(Bloomberg L.P.)
By:
Garett Sloane
February 23, 2022 02:00 PM
Featured Stories
Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
The confectionery giant has also expanded its relationship with IPG.
EL
By:
Ewan Larkin
Agencies
What WPP’s next CEO will inherit and who could be in the running
BB
By:
Brian Bonilla
|
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett