Technology
How Roku plans to battle connected TV ad fraud
Gift Article
Share
Expand
Roku is cracking down on device 'spoofing,' which is a form of ad fraud in connected TV.
(Bloomberg L.P.)
By:
Garett Sloane
February 23, 2022 02:00 PM
Featured Stories
Agencies
David Droga to step down as CEO of Accenture Song
The Droga5 founder will remain as vice chair for the broader Accenture company.
BB
By:
Brian Bonilla
AI
How AI is transforming programmatic ads and giving supply-side platforms an edge
By:
Garett Sloane
AI
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
AH
By:
Asa Hiken
Brand Marketing
20 brands catching baby boomers’ attention—and how this group is top of mind
EW
By:
Erika Wheless