Solana’s development illustrates how generative AI tools could feasibly be used to simplify a Web3 experience—which has been a major point of friction for traditional brands. The complex nature of Web3 technology, such as crypto wallets and metaverse interoperability, has hampered brands’ efforts to onboard their consumers. Disney has already ducked out of the space, and Meta has pared back the functionality of basic Web3 tools. Other brands such as Reddit and Starbucks have altered the terminology of their tools in order to reflect a less intimidating experience.
“We’re definitely seeing user challenges in the blockchain ecosystem,” said Tal Tchwella, head of product at Solana Labs, the tech arm of the Solana blockchain, which developed the plug-in.
Also read: Web3 has a branding problem
With the help of ChatGPT’s infrastructure, however, these challenges can be addressed with ease and scale, Tchwella said. For example, a user who is new to Web3 can ask the AI bot for instructions on how to purchase an NFT in Solana’s ecosystem. ChatGPT can then retrieve real-time results, providing responses specific to the user’s budget, interests and follow-up curiosities, such as “Tell me more about this NFT collection’s community.”