Technology

Inside the state of influencer marketing agencies and their new role in the creator economy

There’s a lot of money being poured into influencer marketing—but some influencer agencies are still struggling. (Instagram, TikTok)
PB
By:
Phoebe Bain
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GF
By:
Gillian Follett
April 23, 2024 09:30 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
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ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next