Attention, TikTokers: Instagram wants you.
Instagram is upping how much it pays creators to post on Reels, the app’s answer to TikTok, with some users possibly being paid up to $10,000 for a single post, according to TechCrunch and Business Insider.
Instagram announced the Reels bonus program in July, when Meta CEO Mark Zuckerberg said the company would be paying $1 billion to creators through 2022. But the new Reels program isn’t entirely clear on what factors determine how much of a bonus creators will receive. The bonus program also deflates content with watermarks from other social media platforms, discouraging users from reusing, say, a TikTok video. Instagram told TechCrunch that the program is still in early states and being tested. Bonuses are only available in the U.S.