McDonald's trolls crypto investors after massive market dip

The ever-volatile world of cryptocurrency experienced a real scare this week when its value dropped $130 billion in 24 hours. The real kick in the coins? McDonald’s took to Twitter with a totally not mocking, completely genuine message of concern (despite having had its own run-ins with virtual catastrophes). Subscribe to Ad Age now for the latest industry news and analysis. how are you doing people who run crypto twitter accounts— McDonald's (@McDonalds) January 24, 2022 As of writing, the tweet has over 116,000 likes and 21,000 retweets. As with any viral brand tweet, the masses were fast to weigh in. Many tweeters compared the rapidly rising and falling graph that tracks the cryptocurrency’s value to the fast foodie’s iconic golden arches. The similarity is certainly curious… read the room McDonald'shttps://t.co/V5uhAFEaYp— moon (@MoonOverlord) January 24, 2022 Another user photoshopped a billboard to suggest the chain, usually a continual source of employment, was maxed out on workers due to an influx of former crypto investors. pic.twitter.com/YTyDRwtcbh— Not Jerome Powell (@alifarhat79) January 24, 2022 And, of course, the biggest names in the field spared time to fire out responses to McDonald’s sass. Buying the Big McDip— Tyler Winklevoss (@tyler) January 24, 2022 Need some nuggets for all this dip— Gemini (@Gemini) January 24, 2022 I will eat a happy meal on tv if @McDonalds accepts Dogecoin— Elon Musk (@elonmusk) January 25, 2022 Burger King took its own jab at the golden arches in response to Musk's tweet. Last year, the burger competitor launched a partnership with investment app Robinhood that rewards users with Bitcoin, Ethereum and Dogecoin in exchange for points earned from in-store purchases. only a king knows what da coin do— Burger King (@BurgerKing) January 25, 2022 McDonald’s account has since had its fair share of respondents sincerely imploring it to begin accepting cryptocurrencies in restaurants. The account responded to most with a variation of, “We appreciate hearing your interest and continuously evaluate the payments experience.” And a few, like celebrity chef Andrew Gruel, were angered by the chain’s derision at the expense of investors. But seriously, why would a franchisor who reps so many business owners tweet this from a business account that is in no way related to finance?— Chef Andrew Gruel (@ChefGruel) January 24, 2022 Finally, this user decided to hit back, below the belt: Crypto may be down but why are your icecream machines always down?— Nemo (@sweetsinner3) January 24, 2022 Subscribe to Ad Age now for the latest industry news and analysis.

McDonald's trolls crypto investors after massive market dip

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