The ever-volatile world of cryptocurrency experienced a real scare this week when its value dropped $130 billion in 24 hours. The real kick in the coins? McDonald’s took to Twitter with a totally not mocking, completely genuine message of concern (despite having had its own run-ins with virtual catastrophes).
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As of writing, the tweet has over 116,000 likes and 21,000 retweets. As with any viral brand tweet, the masses were fast to weigh in.
Many tweeters compared the rapidly rising and falling graph that tracks the cryptocurrency’s value to the fast foodie’s iconic golden arches. The similarity is certainly curious…
Another user photoshopped a billboard to suggest the chain, usually a continual source of employment, was maxed out on workers due to an influx of former crypto investors.
And, of course, the biggest names in the field spared time to fire out responses to McDonald’s sass.
Burger King took its own jab at the golden arches in response to Musk's tweet. Last year, the burger competitor launched a partnership with investment app Robinhood that rewards users with Bitcoin, Ethereum and Dogecoin in exchange for points earned from in-store purchases.
McDonald’s account has since had its fair share of respondents sincerely imploring it to begin accepting cryptocurrencies in restaurants. The account responded to most with a variation of, “We appreciate hearing your interest and continuously evaluate the payments experience.”
And a few, like celebrity chef Andrew Gruel, were angered by the chain’s derision at the expense of investors.
Finally, this user decided to hit back, below the belt:
