Technology

Measuring creator and influencer marketing campaigns—everything brands should know

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings. (Adobe Stock)
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By:
Gillian Follett
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BD
By:
Brandon Doerrer
December 02, 2024 10:00 AM

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Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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By:
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By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
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Rethink makes 18 creative hires across its North American offices
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By:
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Rethink makes 18 creative hires across its North American offices
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How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement