Technology

Measuring creator and influencer marketing campaigns—everything brands should know

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings. (Adobe Stock)
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By:
Gillian Follett
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BD
By:
Brandon Doerrer
December 02, 2024 10:00 AM

Featured Stories

AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.

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Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
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Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
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Cannes Lions 2025—everything to know about this year’s ad festival
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Cannes Lions 2025—everything to know about this year’s ad festival