Technology

Measuring creator and influencer marketing campaigns—everything brands should know

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings. (Adobe Stock)
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December 02, 2024 10:00 AM

As brands increase their creator marketing investments, they are scrutinizing their returns more than ever. Many advertisers are struggling to prove out the return on their steadily growing investment in influencers due to the continued absence of a standardized approach to measuring influencer campaign performance.

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