Technology

Measuring creator and influencer marketing campaigns—everything brands should know

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings. (Adobe Stock)
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By:
Gillian Follett
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BD
By:
Brandon Doerrer
December 02, 2024 10:00 AM

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Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

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McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
AI
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Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
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By:
Gillian Follett
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Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
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By:
Sabrina Sanchez
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