Meta begins first Threads ad test

The first format to be tested are image ads that will appear between posts. (Meta; Bloomberg)

January 24, 2025 06:52 PM

Starting today, a select group of brands including Louis Vuitton will get their first crack at running ads on Threads, Meta announced.

Featured Stories

Inside Possible’s pitch for $500,000 Cannes-style sponsorships

Inside Possible’s pitch for $500,000 Cannes-style sponsorships

JCPenney tries for a comeback in first campaign from Mischief

JCPenney tries for a comeback in first campaign from Mischief

Inside the creator-fueled beverage boom

Inside the creator-fueled beverage boom

Starbucks revives ‘Eye of the Tiger’ ad for new energy drink

Starbucks revives ‘Eye of the Tiger’ ad for new energy drink

Latest News

Microsoft dramatizes AI uses cases in new Copilot campaign

BeReal launches ads in the US

Panera focuses on cafes in first ads from 72andSunny

How an agency’s new task force aims to help clients navigate tariffs and the economy

Staying current is easy with newsletters delivered straight to your inbox.

See More in Technology

Why podcasts are playing a bigger role in brands’ creator strategies

TikTok gets more aggressive with advertisers amid ban uncertainty

IAB PlayFronts 2025—5 takeaways for brands

Roblox launches rewarded ad format, partners with Google for programmatic buying

Staying current is easy with newsletters delivered straight to your inbox.