TikTok head of marketing Nick Tran leaves app

Vanessa Pappas, TikTok’s global chief operating officer, will take over global marketing responsibilities

By Erika Wheless. Published on January 18, 2022.

Credit: Courtesy Nick Tran

TikTok's head of global marketing, Nick Tran, has left the app, a spokesperson confirmed to Ad Age.

The reason for his departure wasn't immediately clear. Vanessa Pappas, TikTok’s global chief operating officer, will take over global marketing responsibilities, according to The Information.

"We can confirm that Nick Tran is no longer with TikTok, and we wish him well in his future endeavors," the spokesperson told Ad Age, without elaborating.

Tran joined TikTok in 2020 from Hulu, where he was the VP of brand and culture marketing. At TikTok, Tran led some of the app's efforts to boost engagement, including helping creators launch NFTs. He was also responsible for TikTok’s TV and online ad budget.

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In this article:

Erika Wheless

Erika Wheless is a marketing reporter covering restaurants and food. She previously covered social media and creators for Ad Age, and is a graduate of the Craig Newmark Graduate School of Journalism.

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TikTok head of marketing Nick Tran leaves app

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