Pack your pink bags, brands: It’s time to head to #GagCity for Nicki Minaj's album drop tomorrow.
On Thursday, brands, including Chili's, Target and Hulu, were beckoned to join a movement in which fans created AI-generated art to show their love for Minaj’s new album “Pink Friday 2.” The rapper’s fans started the trend by reacting to Minaj’s post on X (formerly Twitter) teasing the album with a pink, cyberpunk alert and #Gag City. Creators ran to AI image-generators to make virtual representations of Gag City, which led to multiple posts on X depicting a glossy, blush-colored utopia.
Of course, brands, including Oreo, KFC, Converse and Roku, shared their own AI-generated versions of the pink-filled city, with their logos plastered around town. The Gag City trend was surely a welcome sight for X, which has had a bumpy relationship with brands in recent weeks. Some advertisers have paused spending on the platform amid a fight with owner Elon Musk, while some brands have pulled back on organic posts, too.