Technology
Nielsen and TikTok launch cross-media measurement
Gift Article
Share
Expand
Nielsen and TikTok’s alliance means marketers can compare ad performance on the platform across all screens, including digital, connected and linear TV.
(Adobe Stock)
By:
Jack Neff
December 05, 2024 01:00 PM
Featured Stories
Agencies
5 things to know about Accenture Song’s new CEO
Ndidi Oteh is set to succeed David Droga on Sept. 1.
EL
By:
Ewan Larkin
Executive Moves
David Droga to step down as CEO of Accenture Song
BB
By:
Brian Bonilla
Agencies
How Mark Read is trying to strengthen WPP with media restructuring and new AI campaign
BB
By:
Brian Bonilla
AI
How AI is transforming programmatic ads and giving supply-side platforms an edge
GS
By:
Garett Sloane