Technology

Nielsen and TikTok launch cross-media measurement

Nielsen and TikTok’s alliance means marketers can compare ad performance on the platform across all screens, including digital, connected and linear TV. (Adobe Stock)
JN
By:
Jack Neff
December 05, 2024 01:00 PM

Featured Stories

Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference

What emerged in Miami Beach was more than a critique of one show.

JN
By:
Jack Neff
PH
By:
Parker Herren
GF
By:
Gillian Follett
Why Possible frustrated marketers and vendors
Accounts in Review
Bayer launches global creative and media review
Accounts in Review
EL
By:
Ewan Larkin
Bayer launches global creative and media review
CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG
JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke
AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI
EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt