Inside Nutter Butter’s bizarre TikTok strategy—what brands can learn from the absurdist humor
Nutter Butter’s social team has developed a recurring cast of characters and storylines across its social media over the past three years. (Nutter Butter via TikTok)
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.