Technology

One-word Twitter trend sees brands reviving old jokes for new engagement

(Courtesy of Domino's, Amtrak, Wendy's, and The Washington Post via Twitter)
September 09, 2022 10:00 AM

“Fuck”—that was the entire post that Wingstop tweeted on Tuesday to its nearly 285,000 followers. Yet somehow, that was all it needed to say to go viral and command the attention of users. By press time, the tweet had some 473,000 likes and nearly 100,000 retweets—both of which continue to climb.

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