Pepsi has joined the long list of brands releasing NFTs.
In a nod to the year it was first made, Pepsi has created 1,893 "Mic Drop" NTFs. The digital microphones, which pay homage to Pepsi's history in music, are inspired by flavors of the beverage, including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar and Crystal Pepsi.
The NFTs were created and designed with the help of VaynerNFT, which touts Anheuser-Busch InBev as a client.
The soda brand will be releasing the NFTs for free (not including transaction fees) through a waitlist that opens at noon on Dec. 10 on micdrop.pepsi.com.
The brand said it chose a waitlist rather than a traditional NFT auction because it is trying to make NFTs more accessible, and wanted to restrict consumers to one NFT. The NFTs will be released to those on the waitlist on Dec.14.
All but 50 of the NFTs will be made available this week, as the rest will be held for future initiatives.