Multicultural podcast network Pod Digital Media launched an influencer platform today to connect brands with the hundreds of Black and Latino influencers whose podcasts are represented by the network.
Through this new platform, Pod Digital Media will assist brands in identifying which of the network’s podcasts and hosts would potentially align with their brands, facilitating brand-creator partnerships and developing marketing such as pre- and mid-roll ad reads and experiential brand activations, according to a press release.
Since its founding over four years ago, Pod Digital Media has built out a roster of over 400 Black and Latino influencers across a plethora of content niches, from sports to beauty and lifestyle, who collectively host more than 200 different shows. Many of these podcasts are aimed at multicultural audiences, with the hosts of shows such as “Life Whispers” and “Mujer de Éxito, Unbounded” speaking a blend of English and Spanish, and other podcasts, including “Black Girls Texting,” revolving around the hosts’ Black or Latino identities.
Pod Digital Media serves “as the connector between brands and multicultural demographics—an audience with buying power,” Gary Coichy, founder and CEO, said in a statement.