TikTok considers splitting from ByteDance if proposal with US fails

TikTok’s leadership is discussing the possibility of separating from ByteDance Ltd., its Chinese parent company, to help address concerns about national security risks. A divestiture, which could result in a sale or initial public offering, is considered a last resort, to be pursued only if the company’s existing proposal with national security officials doesn’t get approved, according to people familiar with the matter. Even then, the Chinese government would have to agree to such a transaction, the people said. TikTok, which is undergoing a national security review by the Committee on Foreign Investment in the United States, agreed last year to implement a number of measures to address U.S. officials’ security concerns. That plan, which it calls Project Texas, includes bringing in American tech giant Oracle Corp. to host U.S. user data and review its software, and appointing a three-person government-approved oversight board. Cfius, which is a panel of multiple agencies involved in national security, has stalled in its process, leaving TikTok unsure of whether its plans will be sufficient to continue operating in the U.S., the people said. Members of the committee from the Justice Department have been unwilling to accept TikTok’s proposal, according to other people familiar with the matter. Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here TikTok is also facing a barrage of potential legislation in Congress, some of which mandates a separation. Lawmakers, concerned that the app may be forced to share data with the Chinese government or could be used as an influence tool by China, have proposed multiple bills with bipartisan support that call for banning the video-sharing app or selling it. “Neither a ban of TikTok nor a divestiture of TikTok from ByteDance does anything to address national security concerns about data transfers,” said Brooke Oberwetter, a spokesperson for TikTok. “Under Project Texas, TikTok data for our US users would be held to a significantly higher security standard than any comparable American company.” TikTok CEO Shou Chew has been asked to testify before a House committee next week about the app’s data privacy and security practices, the company’s relationship with the Chinese Communist Party. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here —Bloomberg News

TikTok considers splitting from ByteDance if proposal with US fails

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