Technology

Why TikTok’s ‘Cucumber Guy’ is attracting beauty and hair care sponsors

Moffitt has nearly doubled his TikTok audience since starting his series of cucumber salad recipes in early July. (Logan Moffitt via TikTok)
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By:
Gillian Follett
August 28, 2024 09:30 AM

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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