Technology

Leaked TikTok email reveals hashtag challenge changes and big brand media incentives

TikTok recently updated its feeds in a way that affected branded hashtag challenges. (Bloomberg)
June 14, 2022 04:21 PM

TikTok is offering big brands tens of thousands of dollars in free media in an effort to get hesitant advertisers to try the service, according to people familiar with TikTok’s advertising negotiations.

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