TikTok is offering big brands tens of thousands of dollars in free media in an effort to get hesitant advertisers to try the service, according to people familiar with TikTok’s advertising negotiations.
TikTok is offering big brands tens of thousands of dollars in free media in an effort to get hesitant advertisers to try the service, according to people familiar with TikTok’s advertising negotiations.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”