TikTok is intensifying its PR blitz days before its CEO testifies before Congress this week, as the Chinese-owned company works to convince skeptical lawmakers of its commitment to protecting user data and avoid a U.S. ban.
TikTok bought ads in the Washington Metro system, at Union Station and in the Washington Post, and sponsored Politico’s Playbook newsletter as well as Axios’s Login tech-focused newsletter. A four-page color ad in the New York Times on Monday included a QR code linking to TikTok’s U.S. Data Security website, which features a cartoon video explaining how the company that operates the popular short-video app has invested $1.5 billion in security.
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“Safety. Your priority. Our commitment,” said one ad at Union Station. “We’re protecting your personal data and the integrity of the platform, while still allowing you to have the global TikTok experience you know and love,” said another.