Technology

TikTok revamps search ad platform by launching keyword controls

TikTok started showing ads in search results last year, but now marketers have controls to target the ads. (Composite images: TikTok for Business)
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By:
Garett Sloane
September 24, 2024 02:00 PM

Featured Stories

Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

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By:
E.J. Schultz
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Agencies
AKQA restructures its creative leadership as two chief creative officers depart
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By:
Brian Bonilla
AKQA restructures its creative leadership as two chief creative officers depart
TV & Streaming
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
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By:
Parker Herren
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
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By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station