Technology

How TikTok Shop is driving holiday sales for these fashion and beauty brands

TikTok Shop's affiliate program, which allows creators to put comissionable product links in their videos, has led to big sales boosts for brands. (TikTok)
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By:
Gillian Follett
December 04, 2023 10:00 AM

Featured Stories

Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

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By:
Jack Neff
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EL
By:
Ewan Larkin
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By:
Brian Bonilla
WPP launches rare public attack on Publicis over ad quality, escalating feud
AI
AI search is upending the PR industry—how brands and agencies need to adapt
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By:
Brandon Doerrer
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By:
Asa Hiken
AI search is upending the PR industry—how brands and agencies need to adapt
Agencies
TBWA\Chiat\Day plots its next chapter with slew of executive hires
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By:
Ewan Larkin
TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
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By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025