TikTok is testing a ChatGPT-like AI bot that will live inside its app and help users discover and search for content. The experiment is similar to that of Snap, whose “My AI” bot, which is powered by ChatGPT, launched last month.
TikTok’s tool, “Tako,” is currently being tested with select users in the Philippines. Tako appears on the right side of any video, located above other icons such as the “like” and “comment” buttons, as well as the user’s profile. It functions much like any other text-to-text AI, querying a user to input a question or begin a conversation. The bot will then attempt to respond with relevant information in a human-like way.