Technology

TikTok’s tradwife trend—how brands are partnering with the controversial creators

Nara Smith (left) and Hannah Neeleman have both been labeled "tradwives" by social media despite not explicitly promoting the polarizing ideology. (Tiktok; Instagram)
GF
By:
Gillian Follett
April 08, 2024 09:00 AM

Featured Stories

Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

JN
By:
Jack Neff
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EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
WPP launches rare public attack on Publicis over ad quality, escalating feud
AI
AI search is upending the PR industry—how brands and agencies need to adapt
BD
By:
Brandon Doerrer
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AH
By:
Asa Hiken
AI search is upending the PR industry—how brands and agencies need to adapt
Agencies
TBWA\Chiat\Day plots its next chapter with slew of executive hires
EL
By:
Ewan Larkin
TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
MF
By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025