Technology

TikTok’s tradwife trend—how brands are partnering with the controversial creators

Nara Smith (left) and Hannah Neeleman have both been labeled "tradwives" by social media despite not explicitly promoting the polarizing ideology. (Tiktok; Instagram)
GF
By:
Gillian Follett
April 08, 2024 09:00 AM

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Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
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Ewan Larkin
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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now