Technology

TikTok will teach Publicis clients about viral commerce

TikTok will host an incubator program to teach Publicis brands about shopping on the app. (Ad Age)
GS
By:
Garett Sloane
August 03, 2021 12:00 PM

Featured Stories

Influencers & Creators
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

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Gillian Follett
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model
Agency Brief
Agency Brief: Martin layoffs, PetSmart’s media agency change and more
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Brian Bonilla
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Winners and losers
Marketing winners and losers of the week
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E.J. Schultz
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Brand Marketing
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
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By:
E.J. Schultz
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign