The Trade Desk is revealing an AI makeover to its platform, riding a wave of interest in the emerging technology throughout the ad tech industry. The Trade Desk announced yesterday Kokai, a platform for managing AI-based ad campaigns.
The Trade Desk is revealing an AI makeover to its platform, riding a wave of interest in the emerging technology throughout the ad tech industry. The Trade Desk announced yesterday Kokai, a platform for managing AI-based ad campaigns.
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.