Technology

How The Trade Desk is talking about AI in programmatic advertising and retail media

The Trade Desk touted retail media connections in its AI advertising products. (iStock)
June 07, 2023 09:30 AM

The Trade Desk is revealing an AI makeover to its platform, riding a wave of interest in the emerging technology throughout the ad tech industry. The Trade Desk announced yesterday Kokai, a platform for managing AI-based ad campaigns.

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