Technology

Twitter ad sales plunged 46%, while TikTok, Pinterest gained following Musk takeover

Twitter ad sales were down among holding companies and agencies tracked by Standard Media Index. (David Paul Morris/Bloomberg)
GS
By:
Garett Sloane
January 12, 2023 10:00 AM

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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Ewan Larkin
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Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
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Parker Herren
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Gillian Follett
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Google
How Google plans to measure ad campaigns on iPhones
Google
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By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop