Louis Vuitton, Jimmy Choo and Warner Bros. Entertainment are among the many X users that just can't stop calling the newly renamed platform “Twitter.” The social giant's rebrand, which took place in July after Elon Musk did away with the iconic blue bird logo, is taking some time to catch on.
These brands continue to call X by its former name on their official pages. Even the POTUS account for the president of the United States refers to “tweets” being archived as part of its reminder in its bio that official government communications on the site formerly known as Twitter are recorded in the Library of Congress. This reminder also serves as a recognition of how important the platform has been in the public square, so much so that a president‘s tweets—or “posts”—are saved for posterity.
This branding confusion seems to be commonplace, with a new poll finding that 69% of U.S. X users still refer to the platform as Twitter and to posts as “tweets.” The survey, which included 1,047 U.S. adults over the age of 18, was conducted online in the United States by The Harris Poll and Ad Age Research from Sept. 6 to Sept. 7. Ad Age commissioned the survey to see how well the X rebrand is going and what it means for the future of the company.