Elon Musk is making a new appeal to the ad world with a sit-down interview planned with NBCUniversal's Linda Yaccarino in Miami next month. The Twitter owner also is expected to hold private meetings with major marketers at the event, according to a person familiar with the plans.
Yaccarino, NBCUniversal’s chairman of global advertising and partnerships, announced today that she would take the stage with Musk on April 18 at Possible, a marketing trade conference taking place at Fontainebleau Miami Beach. This will mark Musk’s first major ad industry event since taking over Twitter, which he bought for $44 billion in October. Twitter skipped CES in January and SXSW earlier this month.