Twitter's X rebrand draws responses from Wendy's, Oreo, Duolingo and more brands

As soon as news broke this week that Twitter was rebranding to X, brands began to weigh in via their social media accounts. “Could we at least wait until Monday?” Chili’s tweeted on Sunday night. “Please don’t take the word 'tweets' away from us,” Oreo posted yesterday morning. “X gonna give it to you,” Wendy’s said on Threads, a reference to a song by the late rapper DMX. could we at least wait until Monday? https://t.co/0ozrzX7P7v— Chili's Grill & Bar (@Chilis) July 23, 2023 please don’t take the word “tweets” away from us 😫— OREO Cookie (@Oreo) July 24, 2023 The reactions were by and large humorous, although often with a dash of exasperation that feels genuine, given all the ways in which Twitter has struggled since Elon Musk took over late last year. Some of Musk's decisions, such as implementing a new verification system, have negatively impacted many brands that have long used the platform to connect with fans and engage with cultural moments. X is poised to lose billions in value following Musk's latest move, according to Bloomberg. Some brands, including TGI Friday’s, Chili’s and Oreo, took this time to vent. We want the bird back.— TGI Fridays (@TGIFridays) July 24, 2023 Others, such as Duolingo, Wendy's and Steak-umm indulged in a bit of trolling. does this make me the alpha bird? pic.twitter.com/OHXmwFTFfT— Duolingo (@duolingo) July 24, 2023 That’s his most expensive X yet 😮— Wendy’s (@Wendys) July 24, 2023 x marks the spot (of a social media platform in a severe identity crisis)— Steak-umm (@steak_umm) July 23, 2023 Mostly, brands jumped on the Twitter rebrand the same way they do during most cultural moments—as a way to be seen as being part of the conversation. We’ll gladly take that blue bird off your hands… https://t.co/HIsj5TF9dS— KFC (@kfc) July 25, 2023 Sending everyone who likes this X a virtual break! 🍫— KITKAT (@KITKAT) July 25, 2023 A brief exchange between TGI Friday's and Oreo may have the final word on the matter. Retweet? ReX? No one knows 🫥— TGI Fridays (@TGIFridays) July 24, 2023

Twitter's X rebrand draws responses from Wendy's, Oreo, Duolingo and more brands

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