Inside community platform TYB—how brands are engaging with fans and collecting first-party data

ChapStick and Ouai are among the roughly 80 brands that have launched TYB communities. (Chapstick and OUAI via Instagram)

Gillian Follett

September 17, 2024 09:00 AM

Featured Stories

Creative Agencies

Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

AANHPI Heritage Month

Yuzu’s Cindy Lim on building a social and dating app for the Asian community

CL

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Cindy Lim

Yuzu’s Cindy Lim on building a social and dating app for the Asian community