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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Ad Age Remotely, Christine Maguire, general manager and VP of global media business, joins Assistant Managing Editor Jeanine Poggi, to discuss trends in consumer travel behavior and TripAdvisor's holiday marketing strategy.
It's certainly been a tough year and a half for the travel industry, as COVID-19 drastically altered the way people travel—whether for pleasure or business—and has left airlines, hotels and other companies scrambling to navigate vaccine requirements and mask mandates.
But a new normal is starting to emerge: The summer months saw an uptick in leisure travel and in recent months business travel has trickled back.
At an Advertising Week panel earlier this week, a marketing executive at United said, “We are seeing this huge explosion of dream state/leisure travel ... but we’re also seeing business come back with a bang.”
Maguire discusses how TripAdvisor is navigating the holiday season, provides an update on its subscription plan and how the company is embracing purpose-driven marketing.
