Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter.
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Ad Age Remotely, TJ Adeshola, head of U.S. sports partnerships at Twitter, joins Assistant Managing Editor Jeanine Poggi to discuss how the social platform is evolving how it connects fans and brands to big sports moments.
See all of Ad Age’s 40 Under 40 honorees.
Adeshola, one of Ad Age's 2021 40 Under 40 honorees, has spent the last year navigating how to connect fans with their favorite teams, even when they couldn't cheer for them in person. This included featuring tweets courtside in the NBA bubble and printing tweets on the starting line at the Daytona 500 and on Super Bowl confetti. Although fans are back in the stands, how they interact with sports on social platforms has permanently evolved.
And with new name, image and likeness rules for college athletes, Adeshola’s team struck a partnership with Opendorse, an agency that helps secure athletic endorsement deals, to provide student-athletes with a pathway to monetize video content on Twitter.
